Location: Tokyo, Japan
Total area: 6.000 (sqm)
Rather than merely constructing an updated version of the former Shiseido Parlour Building, the company established the new building as the home of its corporate culture in the 21st Century. The new Ginza Building is the base for disseminating information about the brand around the world.
The close relationship between Shiseido and Tokyo’s Ginza district goes back many years. In 1872, Shiseido was founded in Ginza as Japan’s first Western-style pharmacy. The operation of institutions such as the Shiseido Parlour and Shiseido Gallery strengthened the brand’s corporate image in its main field, the cosmetics business. While contributing to Ginza’s visual amenity,...